NORTH SHORE RACKS
North Shore Racks is a student project. The objective was to re-brand and sell a practical and functional home grown product that enables mountain bike enthusiasts to fully enjoy their sport without any limitations. This product is created by a family that is active in the world of mountain biking.
This bike rack is the only vertical car rack that fits any mountain bike in North America. It takes up very little space holding 2-6 bikes.
I used this information in the final logo, mimicking the bike tire alignment when mounted on the car rack.
PACKAGING : SHIPPING BOX