The objective was to re-brand and sell a practical and functional home grown product that enables mountain bike enthusiasts to fully enjoy their sport without any limitations. This product is created by a family that is active in the world of mountain biking.
North Shore Racks is a student project.
This bike rack is the only vertical car rack that fits any mountain bike in North America. It takes up very little space holding 2-6 bikes. Using this information the final logo mimics the bike tire alignment when mounted on the car rack.