KEY IMAGE + PROMOTION:
"Backpacks that carries you". The purpose of the image was to tell the personal story of the traveler, through the items they carry with them. The imagery speaks to the individual personality of each traveller, and that there are no limitations to what it can carry.
The in-store display uses live objects used in the photograph sandwiched
between glass and carpet. The purpose of this is to make the 2D graphic images come to life and visualize the travel experience in a real world.
The design of the hang tag was based on a luggage tag an airline would use. The purpose of this was to further strengthen the brand identity of Cargo and its visual design relationship with airline sign-age.