SCARLETT AUBREY
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North Shore Racks

North Shore Racks is a local home-grown product; a product that enables mountain bike enthusiasts to enjoy their sport while minimizing limitations. The bike racks are the only vertical racks that fit any mountain bike in North America; Thus, the racks take up no more space when holding either 2 or 6 bikes.

In university, I was given North Shore Racks as a re-branding project with the permission from the company owners. The concept was kept simple to focus on featuring the product's unique selling point; the final logo mimics the bike tire alignment when mounted on the car rack. The orientation of most of the marketing material was made vertical, just like the product itself.

Brand identity, Web design


Brand Identity

Brand Identity

Website

Website

Packaging

Packaging

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