SCARLETT AUBREY
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Skadi Snowboards

Skadi Snowboards, a student branding project, is a female specific snowboarding brand that works towards forging a constructive direction for female snowboarding. Skadi celebrates athletic skill rather than self-image, which has over saturated the industry.

In reality, the sporty female leans more towards a realistic portrayal that they can identify with. I wanted to create branding that showcased skilled, driven, female boarders. This would make the target audience feel supported and provide them with real knowledge about existing pro athletes, their stories, and how to progress in their sport.

Brand identity, Marketing concept

Logo

Logo

For the brand name and logo I looked to Nordic mythology. Searching for a strong female figure I found Skadi, the goddess of winter, hunting, and skiing. I decided to use the wolf that Skadi always has with her, rather than Skadi herself so that the target audience could embody the idea of Skadi into their own self-perception.

Product

Product

Website

Website

Catalogue

Catalogue

Advertising Sample

Advertising Sample

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